Architecture NotesChoosing a Brand Name — Place the Origin First
00要約Overview
01動機Why
Why the name first? Because the name is the origin of everything else. The logo is drawn out of the name's worldview; the domain is registered from the name. Until the name exists, nothing downstream moves. Put the other way: once the name is decided, the rest falls into place in a chain.
02方法How
The method is sparring with AI: generate candidates, then narrow. And here is the one trick that matters: have AI summarize the discussion as you go. What value do you want to deliver? What mood should it carry? That verbalized memo becomes, unchanged, the worldview input for 2.3 Making a logo. The very process of naming produces the raw material for the logo. The concrete sparring method is in 2.2.1 Naming with AI.
03価値What
With the name set, the brand's whole direction settles. A single yardstick appears — "does this feel like the name?" — and colors, tone, and word choices stay consistent from then on.
A brand name is not just a label.
It is the first reference point every later decision returns to.